Insights & strategies

The dairy market's volatility in 2025 offers strategic opportunities for stakeholders by leveraging digital technologies in procurement and sales, where real-time data analytics aid in understanding market trends and consumer behavior, facilitating cost-effective sourcing and efficient direct-to-consumer sales strategies. Financial instruments like futures and options serve as vital tools for risk management, allowing stakeholders to mitigate price fluctuations. Furthermore, strategic timing of market entries or exits, enhanced by digital insights, can optimize operations and market presence. This adaptability enables businesses to innovate, potentially exploring new products or markets during surplus periods, thus turning volatility into an avenue for growth and sustainability.

Over the past decade, Nui Markets has established itself as a leading global digital sales and procurement technology platform.

The dairy industry is poised for a transformation, driven by the dynamic trading environment on Nui Platforms. This platform's growth is facilitating the development of real-time, product-specific indexes which are crucial for enhancing market clarity and consistency. Despite the existence of various indexes, many suffer from delays in reflecting market changes or lack broad acceptance. Furthermore, numerous dairy markets, especially for ingredients, either lack indexes or suffer from price.

The shift to digital financial markets significantly accelerated information exchange, but physical markets have lagged behind. However, innovative platforms like those developed by Hilmar have bridged this gap, streamlining transactions. Digital tenders simply modernize traditional phone-based inquiries about bids and offers, enabling instant communication. Our Nui platform offers flexibility, allowing clients to choose between binding tenders (where bids/offers are visible) and blind tenders (where they remain hidden). In reality, suppliers worldwide already conduct blind tenders daily, often without realizing it. Now they can execute their purchase and sales in a more effective and efficient manner.

Several widely traded indices in the dairy market allow for purchases and sales on variable terms, providing flexibility and risk management opportunities. Nui Markets offers a unique platform for physical index-based trading, providing traders with numerous advantages over other digital, one-dimensional, fixed-price commodity trading platforms.